What’s new in Wix (Sep 2026): Base44 Google Ads campaigns, Wix’s latest ESG report, and Base44 Base Code

1. Changes a store owner should act on (primary)

What it is: From the Wix press room’s September posts, three items need a decision: (1) Google Ads Performance Max campaigns inside Base44 — Base44 automatically creates a Google Ads account for the builder, pre-fills a campaign from the app’s content, recommends audiences, and handles billing and support, all from the Base44 chat or dashboard under the marketing tab (press release, 9 Sep); (2) Wix’s annual ESG report, covering the company’s 2025 corporate responsibility efforts — a document to keep on file if a wholesale or enterprise buyer asks about your vendors (company update, 15 Sep); and (3) Base Code, a standalone Base44 product that connects a GitHub repository to a shared cloud workspace where teammates make changes in chat, preview them live, and ship them as pull requests, with admins able to restrict imports to approved GitHub organizations (press release, 28 Sep). None of the three is a Wix Stores feature; if you only run a Wix store, item 2 may be the only one you file.

2. Base44 Google Ads campaigns (9 Sep)

What it is: The 9 September release says Base44, built in collaboration with Google, now lets builders create, launch, manage, and monitor a Google Ads Performance Max campaign from the Base44 chat or dashboard. Base44 automatically generates a Google Ads account on the builder’s behalf, pulls content from the app to pre-populate a complete campaign, recommends audiences based on the app’s category and intent signals, and handles payments and support. It joins Base44’s SEO/GEO dashboard and is available now under the marketing tab. The release does not publish campaign fees or budget limits.

A pre-filled campaign still spends real money. Decide the budget and the approver before anyone presses launch, and check the ad text against what the app actually does.

3. Wix’s latest ESG report (15 Sep)

What it is: The 15 September company update says Wix issued its annual Environmental, Social, and Governance (ESG) report, outlining the company’s corporate responsibility efforts for its users, people, company, and the environment for 2025, with a link to the full report. It is not a product change.

It matters if you sell wholesale or to larger retailers that send vendor questionnaires asking which platforms you run on and what those platforms disclose.

4. Base44 Base Code for existing codebases (28 Sep)

What it is: The 28 September release introduces Base Code, a standalone Base44 product: connect a GitHub repository, and its agent learns the codebase and sets up a cloud environment with a live preview. Teammates — including non-developers — describe changes in chat, see them in the preview, and ship them as pull requests, so the existing review and release process stays in place. Workspace owners and admins can restrict imports to approved GitHub organizations, and secrets are stored encrypted and never committed to the repository. Base44 says Base Code is available to all builders; the release names no price.

Relevant only if your store has a custom codebase on GitHub (a headless storefront, a theme, or an app). The pull request is the control point — keep a developer as the required reviewer.

5. August context: Wix inside Gemini (24 Aug)

What it is: The Wix and Gemini release is dated 24 August 2026, so it is not a September item. It says Wix Harmony websites can be created from Gemini as a connected app: connect the Wix app and type “@Wix” in the Gemini chat, and from there users can handle inventory, pull analytics, update product pricing, and manage bookings. The Wix app is available to Gemini users in eligible markets. For the store tools and plan prices, see Wix AI.

A price change made from a chat window is still a price change. The owner checks it in Wix before customers see it.

6. October context: Symphony’s Link wallet (15 Oct)

What it is: The 15 October release says Symphony by Wix (launched 11 August as a standalone multi-agent system for small businesses) now connects to Link, Stripe’s digital wallet, so its agents can make payments on the owner’s behalf — reordering stock, paying supplier invoices — with the owner approving each purchase first. Wix says agents never see the underlying payment details, each card is capped at the approved amount, approval can be given within a 10-minute window by WhatsApp or SMS, and the connection is rolling out to Symphony users with a US-based Link account, paying in US dollars.

An approval request on your phone is still a purchase order. Decide who may approve, and for which suppliers, before you connect the wallet.