Kit (ConvertKit) review (Nov 2026): Free to 10,000 subscribers, Creator $33 a month, Pro from $50 a month on a first-year offer — email for creators, and who owns each send

What this Kit (ConvertKit) page covers

This page is for writers, creators, coaches, and small media teams who want an email tool built around an audience list, landing pages, and automations. It covers Free, Creator, and Pro as listed on kit.com/pricing, and what to test before you pay. ConvertKit now brands itself as Kit; convertkit.com/pricing redirects to kit.com/pricing.

Facts come from the Kit pricing page, read on 8 November 2026, plus MailerLite pricing and Beehiiv pricing for comparison. Paid Kit prices on the page we read were shown for 1,000 email subscribers with yearly billing selected. We did not import your list, so run your own trial with emails you would actually send.

Kit helps when email is how you talk to readers or customers and someone edits each broadcast or automation. It does not help if sends go out without an owner or if sequences keep running after an offer changed.

Ground rules: every scheduled broadcast and automation has a named owner; pricing, product, and results claims get a human check before publish.

Major features (with how someone uses them)

Examples at a glance: each feature has a concrete example from a real job plus a short Try this you can run this week.

1. Start on Free with a real send

What it is: Kit Free is listed at $0 a month for creators just starting out, with a cap of 10,000 subscribers. The page lists unlimited landing pages and forms, unlimited email broadcasts, and audience tagging and segmentation (Kit pricing).

Free proves the habit for a growing list. The 10,000-subscriber cap is generous compared with many email tools; you move to Creator or Pro for automations, sequences, and the rest of the paid feature set, and paid prices rise with subscriber count.

Concrete example (writer with 1,200 subscribers) He sends two broadcasts on Free, tags readers by topic, and checks whether he needs visual automations before starting a Creator trial.

Try this

Check the Free limits:

Write your active subscriber count, how many emails you sent last month, and whether you need visual automations or sequences. Check those numbers against Kit Free (up to 10,000 subscribers) before you pick Creator or Pro at your list size.

2. Creator at $33 a month (1,000 subscribers, yearly)

What it is: Creator is listed at $33 a month, or $390 billed yearly (the page says save $78 a year, or 17%), shown for 1,000 email subscribers. It includes everything in Free plus unlimited visual automations and unlimited email sequences (Kit pricing).

The $33 figure is the yearly-billing price at 1,000 subscribers. A larger list costs more; use the slider on the pricing page with your real number before you compare tools or start a trial. Creator has a 14-day free trial with no credit card listed.

Concrete example (course creator with 2,400 subscribers) She sets the Kit pricing slider to 2,400 subscribers, writes the Creator yearly and monthly totals, and only starts the trial if visual automations would replace a tool she already pays for.

Try this

Price Creator at your list size:

Set the Kit pricing slider to your real subscriber count. Write the Creator price at that size, yearly and monthly, before you start the 14-day trial.

3. Pro and the first-year offer

What it is: Pro is listed for scaling creators. On 8 November 2026 the page showed $66 next to a limited-time first-year price of $50 a month, with $593 billed the first year (save $355 the first year) at 1,000 subscribers, plus “pay yearly — save 17%” and an extra 25% off the first year (Kit pricing). Pro includes everything in Creator plus extras such as Subscriber Signals.

Treat $50 a month / $593 the first year as a time-limited offer at 1,000 subscribers, not as the lasting Pro price. Confirm what you would pay in year two before you pick Pro over Creator.

Concrete example (podcaster deciding between Creator and Pro) He writes the Creator yearly total and the Pro first-year total at his list size, then asks Kit what year-two Pro costs before he starts a trial.

Try this

Ask about year two:

At your real subscriber count, write Creator’s yearly price and Pro’s first-year price from the live page. Then confirm with Kit what Pro costs after the first-year offer ends, before you choose.

4. Visual automations and sequences need an owner

What it is: Creator and Pro list unlimited visual automations and unlimited email sequences (Kit pricing).

Welcome sequences and paid-product follow-ups keep sending long after a price or offer changes. Review every live automation when you change what you sell.

Concrete example (coach with a five-email welcome sequence) She puts a quarterly calendar reminder to reread every automation email and fix outdated prices and links.

Try this

List live automations:

Write every live Kit automation or sequence, its trigger, its owner, and the last date someone reread the emails. Fix anything older than a quarter.

5. Replace an email or newsletter bill

What it is: Kit earns its keep when it replaces a tool you already pay for (Kit pricing). For comparison, MailerLite lists Free up to 250 subscribers, Comfort from $12 a month, and Power from $25 a month (MailerLite pricing), and Beehiiv lists Free up to 2,500 subscribers and Lite at $49 a month on yearly billing (Beehiiv pricing). See MailerLite and Beehiiv, plus Beehiiv vs Substack.

If you would not cancel anything, you are stacking tools. Set a cancel date for the old tool before the Kit trial ends.

Concrete example (creator paying for a basic email tool and a form builder) He moves the welcome sequence and one weekly broadcast to Kit, runs them for a month, and cancels the old email tool on a written date only if sends and reports match.

Try this

Set a cancel date:

List what Kit would replace and the date you would cancel it. If you would not cancel anything, keep your current setup.

6. One owner per list and broadcast

What it is: Free, Creator, and Pro all let broadcasts and automations keep sending after the person who set them up has moved on (Kit pricing).

A named owner matters more than the plan. A scheduled broadcast with an old price still reaches your whole list.

Concrete example (ops lead supporting two creator brands) She lists each Kit list or form, its owner, and a monthly check that offers and links still match the website.

Try this

List owners:

Write every Kit list or form you manage, its owner, and the last date offers and links were checked. Review it monthly.

Pricing context (November 2026)

Free $0 a month, up to 10,000 subscribers, with unlimited landing pages and forms, unlimited email broadcasts, and tagging (pricing page, read 8 Nov 2026).

Creator $33 a month, or $390 billed yearly (page says save $78 a year / 17%), shown for 1,000 email subscribers; includes unlimited visual automations and unlimited email sequences. 14-day free trial, no credit card listed.

Pro shown on 8 November 2026 with $66 next to a limited-time first-year price of $50 a month and $593 billed the first year (save $355 the first year) at 1,000 subscribers, plus yearly billing at 17% off and an extra 25% off the first year. Includes everything in Creator plus extras such as Subscriber Signals.

Paid prices rise with subscriber count; the figures above are for the 1,000-subscriber selector we saw. Confirm the live slider at your list size. convertkit.com/pricing redirected to kit.com/pricing when we fetched it.

For comparison, MailerLite lists Comfort from $12 a month and Power from $25 a month (MailerLite pricing), and Beehiiv lists Lite at $49 a month on yearly billing (Beehiiv pricing).

Uncertainty: Paid Creator and Pro prices on the page we read were shown for 1,000 subscribers with yearly billing selected; moving the subscriber slider changes the total, and monthly billing costs more (the page says yearly saves 17%). Pro’s $50 a month / $593 first-year figures were labeled as a limited-time first-year offer next to a $66 figure — confirm the standard and year-two Pro price on the live page before you buy. Kit has used ConvertKit branding in the past; we used kit.com/pricing as fetched on 8 November 2026.

When it’s useful (honest take)

Useful when you are a creator or small publisher, your list is within or near the Free cap of 10,000 (or you will pay Creator/Pro at your real size), you will edit each broadcast, and you would cancel another email tool.

A poor fit when nobody owns the send calendar or automations, or when you only needed a one-week experiment. Cancel unused email tools before you add another logo.

Related options (educational)

FAQ

How much does ConvertKit (Kit) cost?

As listed on 8 November 2026: Free up to 10,000 subscribers; Creator $33 a month ($390 billed yearly) at 1,000 subscribers; Pro shown at $66 and a limited-time first-year price of $50 a month ($593 billed the first year) at 1,000 subscribers. Paid prices rise with list size.

Does Kit still have a free plan?

Yes. Free is listed at $0 a month for up to 10,000 subscribers, with unlimited landing pages and forms, unlimited email broadcasts, and tagging.

What is the difference between Creator and Pro?

Creator adds unlimited visual automations and unlimited email sequences. Pro includes everything in Creator plus extras such as Subscriber Signals, and on the day we read the page it carried a limited-time first-year offer. Confirm year-two Pro pricing before you pick it.

Should I pay monthly or yearly?

The pricing page lists yearly billing at 17% off (Creator $390 a year at 1,000 subscribers). Choose yearly only after a month of real sends where broadcasts went out on time and someone owned them.

Who should own Kit broadcasts?

One named person per list or form, with a short edit checklist before anything schedules and a quarterly reread of every automation.

Optional next step (if seats overlap)

If email already reaches your readers, try Kit Free on one real broadcast with a named editor before you lock Creator or Pro. Map the overlap with the $19 AI toolkit audit or the $9 AI toolkit spreadsheet. Email Audit $19 or Toolkit spreadsheet $9.

Checkout is live via Stripe. After you pay, we email delivery (spreadsheet) or intake next steps (audit).

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