How-to · Shipment visibility · FourKites · Oct 21, 2026
Use FourKites’ Tracy for shipment status, and have a coordinator check every status customers see
FourKites’ Tracy follows up with carriers on late or at-risk shipments by email, SMS, WhatsApp, voice, EDI, or API, parses the reply, and updates the shipment. A carrier’s reply is a claim too. This page shows how to put Tracy on one customer’s shipments while a named logistics coordinator checks every status and ETA before customers are told.
Who this is for
Logistics coordinators, transportation managers, and supply chain leads at shippers on FourKites or comparing visibility platforms. The job here is the status your customers see. For asking project44’s Mo AI analyst about late loads and approving booking rules — a different job on the analysis side — see project44 Mo booking rule approval.
How to do it
This is a how-to, not a ranking of visibility platforms. Per the FourKites AI review, FourKites’ Digital Workforce includes Tracy (carrier follow-up), Sam (supplier documents), Alan (dock appointments), Cassie (“where is my order” questions), and Polly (proofs of delivery). They run on Loft, where the AI developer agent Sophie turns procedures into Agent Operating Procedures (AOPs), and FourSight AI answers questions about the data. On 14 October 2026 FourKites announced Outcome-as-a-Service. FourKites’ performance figures are its claims. The ground rule: a named logistics coordinator checks every status and ETA that reaches a customer.
1. Start Tracy on one customer’s shipments
What it is: Pick one customer account and let Tracy run carrier follow-up on its loads, with a named coordinator and a written response window.
- Pick one customer with steady volume and a clear on-time target.
- Name the logistics coordinator who owns that account’s statuses.
- Set the window after which Tracy tries another channel or flags the case for human review.
- List the carriers on that account and their preferred channels.
- Keep customer notifications on hold until the coordinator has checked them.
The coordinator picks one grocery customer with about forty loads a week, sets a two-hour response window, and holds customer notifications until she has checked each status.
Pick one customer, name the coordinator, set Tracy’s response window, and hold customer notifications until the coordinator has checked them.
2. Coordinator checks every status and ETA before customers see it
What it is: For the pilot, the coordinator compares each status and ETA Tracy recorded with the carrier’s actual reply and decision trace before it goes out.
- Open the decision trace for each late or at-risk load.
- Compare the recorded ETA with the carrier’s reply.
- Check the status is phrased the way the customer expects.
- Check Cassie’s replies to the same customer use the checked status.
- Log every correction.
The coordinator checks twenty late loads Tracy followed up on. Seventeen match the carrier replies. Two recorded an ETA for the wrong stop on a multi-stop load, and one marked a load delivered when the carrier only said it had arrived. She fixes all three before the customer is told.
For one week, have the coordinator compare every Tracy status and ETA with the carrier’s reply before customers see it, and log each correction.
3. Add one more agent, and weigh Outcome-as-a-Service with a baseline
What it is: Once statuses are steady, add one more Digital Workforce agent with its own owner. If you consider buying by outcome, agree how the outcome is measured first.
- Pick the next agent by pain: Polly for missing proofs of delivery, Alan for dock appointments.
- Name its owner: billing for proofs of delivery, the warehouse manager for appointment moves.
- Have the process owner read every step of any Sophie-built AOP and its historical test results.
- For Outcome-as-a-Service, write the baseline, its data source, and the analyst who calculates it.
- Agree all three before signing anything.
The transportation manager adds Polly for proofs of delivery and names the billing lead as owner. For an outcome-based conversation, she writes down last quarter’s on-time-in-full number, the report it comes from, and the analyst who will calculate it monthly.
Name the owner of the next agent before turning it on, and write the baseline, data source, and analyst for any outcome-based deal before talking price.
Pricing context (October 2026)
This how-to isn’t a price sheet. Per the FourKites AI review, FourKites does not publish prices. When we checked on Oct 21, 2026, fourkites.com/pricing returned not found and the site lists no prices. Treat it as quote-only and ask whether each agent is priced per outcome, per agent, or included in a visibility contract. Dated October 2026.
Checked Oct 21, 2026 on the vendor’s own site: FourKites publishes no prices; fourkites.com/pricing returned not found and FourKites’ site lists no prices. This page quotes no FourKites dollar figure; ask FourKites for a written quote and see our review for what is known.
Uncertainty: The only prices this site sells here are the optional $9 AI toolkit spreadsheet and $19 AI toolkit audit.
When this helps (honest take)
Useful when you run shipments for customers who call about status, carriers answer slowly, and a named coordinator will check every status before customers see it.
Not useful when nobody will read decision traces, customer notifications must go out instantly, or you have not agreed how any outcome would be measured.
Related options (educational)
| Need | Where to look | Why |
|---|---|---|
| Tracy and the Digital Workforce | FourKites AI | Primary path; quote only |
| AI analyst and booking rules | project44 Mo booking rule approval | A different job |
| Choosing between visibility platforms | project44 vs FourKites | Side-by-side explainer |
| Where freight tools fit | Stack map: logistics ops | Broader map |
FAQ
What is FourKites Tracy?
Per our review, an AI agent that follows up on late or at-risk shipments over several channels, updates the shipment from the carrier’s reply, and flags cases for human review when a carrier does not answer in time.
What is Outcome-as-a-Service?
Per our review, a sales model FourKites announced on 14 October 2026 that starts from a number the customer is accountable for, such as on-time-in-full.
How much does FourKites cost?
FourKites publishes no prices. Treat it as quote-only (checked Oct 21, 2026).
Optional next step
If you want a one-page toolkit map for the tools you already pay for, use the optional $9 AI toolkit spreadsheet. If you want a short review of seat waste and unused tools, use the optional $19 AI toolkit audit. Neither is required to follow this how-to.